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About LWx Custom Hats

LWx Custom Hats puts the power of creativity in the palm of your hand!

Each hat designed is as unique as you are. We can help our clients build the hat of their dreams, give new life to a hat, or host an experience like no other.

hatter with hat.jpeg

Customization stems from hundreds of choices among fabrics, feathers, crystals, to items you didn't even know you wanted on a hat. As true artists we are constantly learning and coming up with more ways to design our hats and bring our clients pride in their piece. 


LWx Custom Hats aims to curate luxury that is affordable. No product will ever be disingenuous, and our materials are always the real thing. If we wouldn't put the hat on the head of a loved one, we won't put it on yours either.

Our love for western and rodeo lifestyle is shown through donations from every purchase to the Justin Boots Cowboy Crisis Fund. A fund that we've seen in action, and one that is constantly putting our cowboys and cowgirls, and their families, first. 

100% beaver fur felt hat with pencil curl
Hat display at open house
Founder of LWx with hat in hand
Madonna and Hat
Cowgirl leaning on tree

About Laura Willcox

Hatter & Founder

My name is Laura Willcox and I am the heart behind the brand, LWx. 


Early on as a sports medicine professional I stepped into the rodeo world by providing sports medicine services during performances to competitors. I did well and was invited to an annual conference with my colleagues, in you guessed it, Las Vegas. In true rodeo style it was hosted in line with the National Finals Rodeo in 2018.


LWx started with the dream of designing custom hats for fans of the western lifestyle around the nation.  LWx Custom Hats LLC was officially born in February of 2023. There's no telling where this brand will go, our dreams are limitless!

Consultation calls are welcome but not required in order to place a custom hat order, please navigate to our store front!

About Laura
Man wearing LWx Cowboy Hat

Start Your Custom Hat
Journey Today!

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